Your privacy is important to us

myTV AG (hereinafter "teleboy") has made it its mission to help establish order in the TV jungle and provide smooth internet, TV and telephony services. In this regard, we consider it critical to always deal with you in an open and transparent manner when it comes to the personal data that we collect about you, how they are used and with whom they are shared. This is done in accordance with the Swiss data protection law. The Privacy Policy shall apply in addition to and in the scope of Teleboy’s General Terms and Conditions (T&Cs).

The following provisions apply to any services provided by Teleboy and any platforms (e.g. iOS or Android) on which the Teleboy app is available. Please note that these platforms also have their own, independent privacy policies, privacy statements, notices and terms of use, which you should read carefully.

Please contact our Data Protection Officer if you have any concerns or questions. By mail to myTV AG, Datenschutz, Michael Wendt, Seestrasse 513, CH-8038 Zürich or by e-mail to [email protected]

1. What personal information do we collect?

Certain personal data is collected and processed during you use of our free and paid services. It is of importance to us that we only collect the personal data that we deem necessary or useful for the provision of the respective services or features. When referring to “personal data”, we particularly mean the information that you provide to us: for example, names, addresses, dates of birth, contact information, and payment information.

In addition, we also collect information relating to you and your use of our services, your interactions with us or our advertising and information in connection with your devices that are used to access our services. This information includes:

  • Your activity, such as programs you watch (type, channel, genre and duration).
  • Your interactions via communication channels, such as e-mails, push messages and alerts.
  • Your interactions with our support (such as time, date, logs of conversations).
  • Device and software characteristics (such as the type and configuration), connection information, URL links, IP addresses, browser and standard web server information.
  • The information collected via cookies, including advertising data (please see sections 4 and 5 for more information).

2. Why do we use this data?

We use information to analyse, manage, improve and personalize our services and marketing activities, to process your registration, orders and payments and to communicate with you with regard to these and other matters. Among others, we use the information for the following purposes:

  • The provision of specifically tailored recommendations with regard to programs that we think could be of interest to you.
  • To analyse and understand our users, to improve our service (including the user interface) and to optimise the selection of contents, recommendation algorithms and presentation.
  • To communicate with you regarding our service (for example by e-mail, push notifications and alerts) to allow us to send you news about Teleboy, details about new features and available content as well as special offers, announcements about promotions and customer surveys.
  • To assist you in the most efficient and way and as good as possible with regard to support-related issues.
  • To prevent potentially prohibited or illegal activities, including fraud, or to be able to identify and investigate them and enforce our Terms of Use (such as by determining the eligibility for a free trial period).

3. What kind of information do we share?

3.1 Parent companies, subsidiaries and third-party companies

By using our services you acknowledge and agree that personal data and/or usage data is transferred to parent companies, subsidiaries or third party companies or can be accessed by the latter. The main companies we share information with are:

  • Tom Talent Management AG, Zürich: Provision of financial services
  • Future TV Services GmbH, Berlin: Provision of support services
  • iWay AG, Zürich: Provision of internet and telephony services
  • Netstream AG, Dübendorf: Provision of streaming services
  • Data Quest AG, Dietikon: Provision of logistics services

This also applies to payment providers (e.g., credit card companies, banks, mobile operators, collection agencies), providers who are responsible for the creation and compilation of statistics, IT service providers (e.g., data centres, hosting providers, backup services, database services).

These service providers only have access to your personal data to the extent necessary for the fulfilment of our services and their duties. Both the companies listed above and the service providers are obliged to handle the data in accordance with this Privacy Policy and the applicable data protection laws.

3.2 Protection of Teleboy’s interests and the interests of third parties

Teleboy and its service providers may disclose or otherwise use your personal or other data if they have reason to believe that disclosure is necessary to (a) comply with any applicable law, regulation, legal process or requests from authorities, (b) to enforce the applicable Terms of Use, including investigations into potential violations of the latter, (c) to detect and prevent or otherwise address illegal or allegedly illegal activities, safety or technical problems, or (d) for protection against violations of the rights, property, or safety of Teleboy or its users, to the extent required or permitted by law.

3.3 Business Transfers

If another company aquires all or part of Teleboy`s shares or assets including your personal data, the personal data collected by Teleboy shall become the property of this company, including all rights and obligations defined in these provisions.

4. How do we protect your data?

We take appropriate administrative, logical, physical and organizational measures to protect your personal data against loss, theft, unauthorised access, unauthorised use and unauthorised modification. These measures have been developed to provide a level of security corresponding to the risks involved in the processing of personal data. In addition, our employees are properly trained and appropriately aware of the criticality of security matters.

5. What are cookies and how do we use it?

Cookies are small files that are usually stored on your device when you use our services. They are used to ensure or improve the functionality or retrieve information and support the personalization of services and advertising. See sections 5 and 6 for more information on the use of cookies.

Normally, you can prevent the storage of cookies on your hard disk by selecting the "Do not accept cookies" option in your browser settings. You can also adjust your browser in such a way that you are asked before new cookies are accepted. In addition, you can delete cookies that have already been stored on your computer at any time. Please refer to the instructions of your browser’s manufacturer for details on how this works. If you do not accept cookies, this may under certain circumstances lead to functional limitations.

5.1 Essential Cookies

These cookies are required to enable us to provide our services. We can use these cookies, for example, to verify and identify you when you use our services so that we can provide our service to you. In addition, they help us to enforce our Terms of Use, prevent fraud and maintain the security of our service.

5.2 Performance and Functionality Cookies

These cookies are not essential, but they help us to personalise your experience and to even improve it further. They allow us, for example, to save your preferences and ensure that you do not have to re-enter information that you have already provided (for example, during registration) again and again. We also use cookies to collect information (such as popular pages, conversion rates, habits, click rates and other information) on how Teleboy is used. This allows us to improve our services and to personalise your experience.

5.3 Advertising Cookies

Teleboy is marketed by the advertising marketer Goldbach Audience (Switzerland) AG. The advertising on the websites marketed by Goldbach Audience (Switzerland) AG is optimised for you and aligned with predicted interests by collecting and processing information on your usage patterns. As a result, you benefit as a user, because the advertising you receive is tailored more to your interests and so you receive less randomly distributed advertising. A cookie is stored on your computer to record your usage habits and behaviour. Information is collected about your activities on the internet, for example on this website (e.g. surfing behaviour, visited subpages, clicked banner ads, etc.). Your device’s IP address is transmitted for technical reasons, but is completely anonymised by a third party and not used for targeted advertising.

Under the following link you will find more information on how Goldbach Audience (Switzerland) AG handles the information they collect in connection with their product offerings and services and how this information is stored and used. In addition, you will learn how you can object to and disable the collection of the data (“opt out"): http://www.goldbachaudience.com/de-ch/footer/datenschutz

6. What analytics tools do we use?

6.1 Google Analytics

Teleboy uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies”, which are text files that are placed on your devices and help us analyse your usage patterns. The information generated by the cookie about your use of our services (including your anonymised IP address) is transferred to a Google server in the United States, where it is then stored. Google will use this information to evaluate your use of our services in order to compile reports and to provide further services associated with the use of service. Google may also transfer this information to third parties where required by law or if these dara are processed by third parties on behalf of Google. Under no circumstances will Google associate your IP address with any other data held by Google. You can prevent the installation of cookies by appropriately adjusting the settings of your browser software; we would like to point out, however, that in this case you may not be able to use the full functionality of Teleboy. By using Teleboy you agree to the processing of data collected about you by Google in the manner described above and for the purposes set out above. You can object the collection and storage of your data at any time with effect for the future.

Teleboy also uses Google Analytics Reports on demographic characteristics, in which data from interest-based ads delivered by Google as well as visitor data from third party data providers (e.g. age, gender and interests) is combined. This data is not personally identifiable and you may revoke your consent to its collection at any time by visiting http://www.google.de/ads/preferences. We would like to point out that Teleboy IP addresses are processed only in abbreviated form to prevent them from being directly linked to specific individuals, as Teleboy uses Google Analytics with the extension "_anonymizeIp()”.

6.2 Google Adwords

Teleboy uses Google AdWords, a Google analytical service, and also conversion tracking as part of Google AdWords. Google AdWords places a conversion tracking cookie on your computer's hard drive (called a "conversion cookie") whenever you click on an ad delivered by Google. These cookies become ineffective after 30 days and are not used for personal identification. If you visit specific pages of our website, Google and Teleboy can track whether you were forwarded to that page by clicking on an ad. Data obtained through the use of conversion cookies is used for statistical reporting for AdWords customers who employ conversion tracking. These statistics tell Teleboy the total number of users who clicked on the ad delivered by Google and opened a webpage having a conversion tracking tag. In addition to conversion tracking we also utilise the following functionalities:

  • Remarketing
  • Audiences with common interests
  • User-defined audiences with common interests
  • Purchase-willing audiences
  • Similar audiences
  • Demographic and geographic targeting

The Google Remarketing functionality allows Teleboy to reach users who have previously visited our website. This is achieved by showing advertising to audiences already interested in Teleboy’s products or services. AdWords also determines what common interests there are and shared characteristics among Teleboy’s users based on user behaviour on websites in the Google Display Network in the last 30 days and contextual search engine data. Based on this information, AdWords then finds new prospective customers to market to whose interests and characteristics are similar to those of users of the Teleboy website. Target-audience-specific remarketing occurs through use of cookies in combination, such as Google Analytics cookies and Google DoubleClick cookies.

6.3 Net-Metrix

We use the services of the Swiss company NET-Metrix AG to help us measure Teleboy’s reach. To this end, your use of Teleboy is tracked by a server operated by NET-Metrix. The company conducts anonymous surveys from time to time and uses so-called persistent cookies to distinguish between the users. You agree to this by using the website, but you can opt out at any time. You will find further information on how this works and what exactly NET-Metrix does at https://www.net-metrix.ch/ueber-uns/datenschutzerklaerung.

6.4 Hotjar

Teleboy uses the Hotjat web analytics serive to analyse web usage. Hotjar Ltd. (St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) complies with the provisions of the Data Protection Act, Chapter 440 of the laws of Malta ("Applicable Law") implementing all relevant EU directives on data protection. Hotjar is a service that analyses the behaviour of users on the website and their feedback by combining analytics and feedback tools. Hotjar gives Teleboy the "big picture" of how to improve the website’s user experience and performance. For this purpose, the following information is collected: The IP address of the terminal (it is collected and stored in anonymised form), screen/display resolution, type of terminal, operating system, browser type, geographical location (land only), preferred language as well as mouse events (movements, position and clicks). The collected data will be transferred to and stored on servers in Ireland (EU) through an encrypted connection. The sole purpose of collecting this data is to improve the user experience on the Hotjar-based web pages. Personal data is neither collected nor stored. You will find more information on Hotjar’s compliance with the applicable data protection laws here: www.hotjar.com/privacy. You can object to the collection of your data by Hotjar during your visits to the Teleboy website at any time by visiting Hotjar’s opt-out page and clicking the button “Disable Hotjar”.

6.5 affilinet

We are participating in the affiliate program of affilinet GmbH, Sapporobogen 6-8, DE-80637 Munich, which was designed to provide a medium for websites by means of which reimbursement of advertising costs can be earned through the placement of advertisements and links to affilinet (the so-called affiliate system). affilinet uses cookies in order to be able to understand the origin of the contract. affilinet can, among other things, detect if you have clicked the affiliate link on this website and subsequently entered into a contract with or through affilinet. For more information on how affilinet uses data and on how to object to the collection of your data, please refer to the company’s privacy policy: https://www.awin.com/gb/legal/privacy-policy-gb.

7. What Social Media tools do we use?

7.1 Facebook Pixel

Based on our justified interest in the analysis, optimisation and economic operation of our platform and for the aforementioned purposes, we use the so-called “Facebook Pixel” (provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) on our Website. Facebook Pixel enables Facebook to group the visitors to our Website into audiences for serving targeted ads (“Facebook Ads”). Accordingly, we use Facebook Pixel to show you specifically tailored Facebook Ads for Teleboy on Facebook. In addition, we use Facebook’s "Custom Audiences” tool. For this purpose, a non-reversible checksum (hash value) is generated from your profile data and transmitted to Facebook for analysis and marketing purposes. If you would like to object to the collection of your data via Custom Audience, you can disable Custom Audiences feature at any time. For more information on the purpose and scope of data collection and further processing and use of data by Facebook and on your settings options for protecting your privacy, please refer to Facebook’s Privacy Policy, which can found, for example, at facebook.com/ads/website_custom_audiences and www.facebook.com/privacy/explanation.

7.2 Facebook Connect

We offer you the option to sign up for our services and to log in with Facebook Connect. To log in, you will be forwarded to the Facebook page where you use your user data to log in. This will link your Facebook profile to our services. Facebook Inc. then uses this link to automatically provide us with various details stored with your public Facebook profile. Of these details provided by Facebook, we only use your name, gender, age and your e-mail address in order to add them to you Teleboy user account. For more information about Facebook Connect and the privacy settings, please refer to the Privacy Policy and the Terms of Use of Facebook Inc. at facebook.com/policy.php

8. What e-mail marketing tools do we use?

For sending e-mail communications in the context of e-mail campaigns, in particular newsletters, we use the technical service provider Emarsys - provided by Ermasys Schweiz GmbH, Stauffacherstrasse 45, CH-8004 Zurich, Switzerland. Emarsys offers comprehensive options for analysing how the newsletters provided by Teleboy are opened and used. We use this data to send you personalised newsletters.

In addition, Emarsys may use the data in anonymous form, i.e., without linking or associating them to a specific user, to optimise or improve their own services, e.g. for mailing and display optimisation or for statistical purposes. However, Emarsys will not use the data but to write to you directly or to share the data with third parties. You can view the Privacy Policy of Emarsys here: https://www.emarsys.com/en/privacy-policy/.

You can unsubscribe from the newsletter at any time. Please do so in your user account or send an e-mail to the following address: [email protected] Alternatively, you also have the possibility to click a link provided in the newsletter to unsubscribe.

Please note that it is not possible to opt out from receiving on service-related communications from us, such as news, which refer to your orders or transactions.

9. What rights do you have?

You have the right to request, at any time, information about the personal data stored with Teleboy and to have incorrect data about you rectified. You also have the right to object to the collection of your personal data with future effect and to request deletion of your personal data. The aforementioned shall not affect legal provisions and requests from government authorities. Request for information must be submitted by email to [email protected] or by regular mail to: myTV AG, Datenschutz, Seestrasse 513, CH-8038 Zurich, Switzerland. If you would like to delete your account or cancel a paid subscription, you can do so in your user account. Teleboy may, at any time, demand proof of identification in case of a request for information or deletion.

10. Alterations to the Privacy Policy

New legal provisions, entrepreneurial decisions or technical developments may require alterations to our Privacy Policy. In these cases, we will amend our Privacy Policy accordingly. You will always find the latest version on our Website or in our Apps.

Last revised: 25 May 2018